Modern consumers like to feel like they have a personal connection to the brands they trust. Make a Personal Connection With Your Customers You’ll gain a healthy SEO boost as well! 6. Be sure to interact with your followers and acknowledge them when they try to interact with you. Instagram users also are in the habit of seeking out other users that use the same products and services they do. That said, there’s a real advantage to encouraging followers to share their own photos of your product in use, show how they’re using what you sell creatively, and so forth. Speaking of engagement, Instagram users love the idea of interacting with brands by sharing their own content related to the products they love. Leverage Content Generated by Other Users
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They’re also much more likely to share branded content they like the sounds of, which adds up to a lot of free word of mouth marketing. However, the average Instagram user tends to be a lot more engaged than your average Facebook user, especially when it comes to branded content. Connect With Users That are Truly EngagedĪs touched on above, Facebook is still the most popular, widely used social network. With a little forethought, you’ll be on your way to posting engaging content 4. The best time to post on social media varies by platform. Maximizing your posts’ chances of being seen is as simple as making sure you post them at the right times. Instagram, on the other hand, shows users your content based on the time it was posted. Even those that care enough about your brand to have liked your page may not be seeing most of your posts thanks to the on-site ranking algorithm. However, it’s not without its reach issues. With 1.1 billion users and counting, Facebook is definitely the most widely used social media platform. Avoid Reach Issues Associated With Other Platforms To determine how many customers fall into this category, segment your customers by age so you can quickly see how many of your customers fall into the age demographic of 18 to 29. Consider ways you can visually represent your products and services in a way that speaks to this demographic for best results. They tend to have fewer concerns about privacy as well. This means they’re that much more likely to not only be used to shopping online, but to prefer it. They’re far and away the demographic that dominates on Instagram. If you’re looking to market your product to tech-savvy folks between the ages of 18 and 29, then Instagram might be the perfect solution. Show people what’s possible if they decide to choose you. Post pictures of what your customers are using your pencils to create you could even post short videos. For instance, if your company sells colored pencils, don’t post pictures of colored pencils. Get on there and get creative with the way you market. Visuals are Powerfulĭid you know that more than 90% of the information transmitted to the human brain is visual? This means that if you’re not presenting your product to your target demographic in a way that’s sufficiently visual, you’re most likely losing a lot of sales.Įven more so than Facebook or Twitter, Instagram is all about visuals. Here we’ll take a closer look at some of the most important reasons why, as well as discuss how you can get the ball rolling in the right direction. According to data released by Instagram in June of this year, the platform boasts over 500 million active users, and 70 million photo shares a day.Ĭlearly, Instagram is here to stay, so if you want to maximize your bottom line and adequately round out your store’s social media presence, you really ought to be selling on this social channel. Saying that Instagram is a popular social media platform is really quite the understatement.
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